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Tetmosol as a Solution
How does Tetmosol help?
Tetmosol was launched in 1940â€™s as an Anti-Scabies soap and is relieving similar skin problems since last 70 years.
Nicholas Piramal acquired ICI Indiaâ€™s Pharmaceutical business, ICI India also handed over licenses of group of products including Tetmosol.
Nicholas Piramal acquired worldwide Trademark rights of â€˜Tetmosolâ€™ from Astra Zeneca.
Tetmosol was promoted to Doctors in India as an anti-scabies soap.
Piramal Healthcare moves Tetmosol to it Consumer Products division.
Doctor promotion was stopped and Tetmosol was promoted in OTC/Self Medication space.
Tetmosol was re-launched in a new packaging by bringing in the doctor expertise and vibrancy in colors moving from dull traditional medicated look.
Tetmosol becomes No. 1 prescribed medicated soap by Doctors for Scabies*.
Tetmosol was launched in 100g size.
Brand continues to achieve higher sales year on year while keeping the trust intact with channel partners, consumers and doctors.
*As per MAT Dec 2010 - IMS Prescription Data
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